Regional Sales Director - North America





Nov 24

This job is no longer accepting applications.

TOMRA is a multi-national organization and a leading provider of sensor based sorting and processing technology for the fresh and processed food industries. Developing state-of-the-art technologies, optimizing customers' production flow, and helping to deliver consistent high quality output have been our strengths for more than 30 years in the food industry. Our US Food division is based in Sacramento, CA. and we are always seeking talented and passionate individuals to join our organization.

We are looking for a talented leader with great energy, leadership, and initiative to drive team performance and sales for the NORTH AMERICA (NAM) region, including US and Canada. The Regional Sales Director (RSD) will formulate and execute a strategy to maximize business growth and report into the VP, Head of Global Sales.

With an exemplary track record in sales leadership the RSD will drive business growth by increasing sales in the current customer base and developing new customers across all our market segments (Fruits, Vegetables, Potatoes, Nuts, etc.).

This role works in partnership with Business Development, Marketing, Human Resources, Engineering, Operations & Services, therefore cross-company engagement with key internal stakeholders and orchestration is essential.

The successful candidate will lead a team of Regional and Area Sales Managers, Project Managers, Sales Application Engineers as well Sales and Marketing Assistants. The candidate will be a high impact individual capable of driving outstanding business results & first-class employee development.

The RSD is fully responsible for developing and managing the team to generate revenue and achieve individual team and organizational quotas. Contributing to the sales strategy, the RSD defines and implements the plan for the assigned territory to achieve or exceed the set sales objectives.

This position is based in our AMERICAS HQ offices in West Sacramento, CA, however a combination of home office, business travel across the US & Canada and frequent commuting to West Sacramento (1 or 2 weeks/month) is an option we’re ready to consider for the right candidate. Travel is up to 70% of the time.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

Key Responsibilities

• Provide support and guidance to direct reports by participating and leading in client and prospect meetings or engaging other corporate resources as required.

• Development of the team, including recruiting, hiring and training new sales managers on the sales process.

• Conducting weekly, monthly and quarterly forecast meetings.

• Coaching sales managers on strategies to drive sales wins.

• Mentor and support direct reports through development plans and coaching to ensure best practice and standard approach to sales management globally is followed.

• Accurate reporting on sales activity and forecasting to senior sales management.

• Consistent monitoring of the sales activity of the team, and tracking of results.

• Effective use of the company’s CRM system to manage the sales pipeline and provide accurate order intake forecasts.

• Track key sales metrics and alert internal stakeholders of any performance or cost to serve requirements, ensuring action plans are initiated and acted on to resolution.

• Assist with high severity requests or issue escalations as needed.

• Actively leading and monitoring demand generation activities

• Leading initiatives to drive customer awareness and engagement

• Develop and execute successful sales campaigns with the help of Marketing

• Engaging at the C-level in customer organizations.

Key Requirements

• 15+ years of B2B sales experience; preferably in the industry automation, machinery or engineering sectors

• Minimum of BA/BS degree or equivalent, preferably in Engineering, Management or industry related subject

• An MA, MBA or equivalent executive education degree is preferable

• A proven, successful background in sales leadership / management in the food industry (B2B capital equipment sales).

• Knowledge and understanding of a general food processing line (from raw receiving to packaging) is expected

• Proven ability to create high performing teams and lead them to success

• Proven record of sales success in the industry domain

• Solid understanding of consultative & business value selling

• Demonstrate ability to communicate verbally and in written form, present and influence credibly and effectively at all levels of the organization, including executive and C-level.

• Experience in delivering client-focused solutions based on customer needs.

• Proven ability to manage multiple projects at a time whilst paying strict attention to detail.

• Motivated, goal oriented, persistent and a skilled in negotiation delivered with in a confident & persuasive manner with excellent listening skills.

• Experience in creating strategic customer account plans that meet company standards.

• Demonstrate ability to maintain high customer satisfaction (NPS) ratings that meet company needs.

• Tight organizational and time management skills. Ability to work under pressure and within tight deadlines.

• Great business sense and the ability to work to budgets.

• High level of initiative, ability to lead and work well in a team environment, plans and carries out responsibilities with minimal direction.

• Proven ability to handle stressful situations and deadline pressures well.

• A self-starter that can thrive in a fast-paced environment

• Native English

• Spanish is a plus but not required

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TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collect...